April 16 (UPI) — Project Hail Mary has earned a Guinness World Record following its publicity stunt in space.

Sony announced Thursday that the movie was awarded the Guinness World Records title for Highest Altitude IMAX Film Trailer after broadcasting the film’s trailer in space.

In a partnership with the space agency Sent Into Space, the Project Hail Mary trailer was shown March 14 on a scale replica IMAX screen 101,896 feet above Earth.

Sent Into Space previously said its team built a carbon-fiber launch vehicle to launch the screen, which was built to operate in the sub-zero temperatures of space.

“After a lovely spot of sunbathing at the launch site, we completed our pre-flight checks and sent the craft on its merry way into the far reaches of the upper stratosphere. Here, we remotely activated the IMAX movie screen and aired the Project Hail Mary trailer against the blackness of space, the curvature of the Earth and the thin blue line of its atmosphere!” the company said.

Project Hail Mary is a sci-fi film based on the Andy Weir novel of the same name. Ryan Gosling stars as Ryland Grace, a man who wakes to find himself the sole survivor aboard the Hail Mary spacecraft.

The movie opened in theaters March 20.