Aug. 21 (UPI) — Prime Video announced it will invest more than $2 billion in Latin America between 2027 and 2030 to expand its original content production, acquire local productions and strengthen its sports broadcasting rights in Mexico, Brazil, Argentina, Colombia and Chile.
Amazon’s streaming platform unveiled the plan during Prime Video Presents Latin America, its first regional event, held in Mexico City, the company said.
Prime Video said the investment will allow it to more than double the number of Latin American original productions by 2030 compared with 2026. The company plans to release more than 25 new titles in 2027, including scripted series, films, reality shows and unscripted productions.
“What is happening in Latin America right now is extraordinary: the talent, the stories and the audiences,” said Kelly Day, vice president of international at Prime Video.
“This is not a bet on a single country or a single genre. It is an investment in the entire region and in every way fans engage with Prime Video,” Day added.
Productions announced for 2027 include second seasons of the Mexican adaptation of La Oficina, the Brazilian series Tremembé and the Argentine production Menem. The slate also includes Florence Cassez, the Brazilian biographical film Marília, Te Odio, Te Amo, Rojo Corazón, Catedrales and Valentina.
In Mexico, the platform is also preparing new seasons of LOL and El juego de las llaves, along with Los culpables, La venta and Por catálogo, Expansión reported.
In Brazil, Prime Video announced a documentary series about singers Maiara and Maraisa and the reality show Oi, Sumido! with creative direction by Boninho, the former director of Big Brother Brasil. The Brazilian slate also includes productions about late singer Marília Mendonça and the second season of Tremembé, Folha de S.Paulo reported.
The investment also seeks to expand the platform’s sports offerings. More than 20 million Latin American households watched sports on Prime Video in 2026, surpassing the total for all of 2025, according to company data.
After reaching an 11-year global agreement with the National Basketball Association, Prime Video expanded its coverage to more than 200 games per season in Brazil and Mexico and introduced league broadcasts in Argentina, Colombia and Chile. The platform will also carry 38 home matches for Mexico’s national soccer team over four years beginning Sept. 26.
Prime Video also announced that, before the end of the year, it will enable subscriptions to third-party streaming services and movie rentals and purchases in Costa Rica, the Dominican Republic, Guatemala, Paraguay and Peru. Users will be able to access those options directly through the app without an Amazon Prime membership.
