Sept. 23 (UPI) — First lady Melania Trump rang the ceremonial opening bell at the New York Stock Exchange on Wednesday for the launch of her new initiative, IMPERIA, for women CEOs.

The first lady also delivered a keynote speech at the NYSE.

IMPERIA is a “Davos for women,” Trump has said.

“For generations, women fought for a seat at the table. The next chapter is about owning, growing and making space for the women who come next,” Trump said. “That means owning businesses, equity, real estate, capital and investment assets. It also means owning our ideas, our intellectual property and our economic future. People still do not fully understand the full scale of women’s power in the global economy.”

Lynn Martin, president of the NYSE Group, introduced Trump and noted that of the S&P 500, there are 48 women CEOs, which amounts to 9.6%.

The first lady appeared on The Big Money Show on Fox Business on Wednesday to discuss IMPERIA.

“Women are the center of the economy. So I think we need to get together, have ownership, build, invest, so that’s my priority,” she said. “We live in the times that anything is possible if you put your mind and focus into it. … young women can look up to the women now CEOs and leaders and learn from them.”

Fox host Taylor Riggs asked Trump how she can keep the initiative about merit instead of diversity, equity and inclusion.

“It’s all about the merit. What you’re capable of, you could do. DEI, we’re not talking about that anymore. I think it’s important that it’s about merit and knowledge and how you could lead, how you could invest, how you could build, and how you could own.”

Trump rang the opening bell once before, with the launch of her movie MELANIA.

“Now is our time to move beyond mentorship and toward ownership,” Trump said. “Do not simply advise another woman. Invest in them. Turn networks into tangible value, capital, customers, contracts, knowledge and success.”